December 20th, 2011
TCA’s Head of Digital Derek Morgans features in Digital Trends Report and predictions for 2012. He is quoted as saying;
“Online advertising, TV advertising – it’s hard to define these channels using terms like this anymore. I’ve always been a firm believer that the content we choose to consume is what’s important, not the platform we consume it through. After years of ‘channels’ competing to deliver TVC impressions it looks as if 2012 will finally be the year that video advertising, delivered either via the telephony system, broadcast transmissions, satellite or fibre optics will co-exist and compliment each other. Stats released by the annual “Video State of the Industry Survey” in America highlight that advertisers will spend 47% more YOY on Internet-delivered video content; in many cases the very same content they have been buying against on TV for years.
It also comes as no surprise that budgets to fund this shift are coming from print and online display, rather than from TV budgets, contrary to what many industry figures forecasted might happen. Video advertising has a strong and healthy future – the brands and media agencies that evolve their buying models the fastest will be in the strongest position to take advantage of this. Next year will be the year we embrace content and accept that technology simply provides a way to generate a viewing audience. It’s only taken seven years!”
Read all the expert’s views at: Fourth Source http://t.co/4abmeYHW
If you’d like to discover how TCA’s experts can support your business in 2012 call Adam Leigh on 020 7224 3456.
November 29th, 2011
All aboard! A striking white double-decker bus has been criss-crossing the UK for the last three months (Sept-Nov) providing free business advice to entrepreneurs and SME business owners. The 16-city tour culminates today in London at the Wandsworth Young Enterprise Centre.
Natwest’s Ambition Bus delivered the bank’s promise “Ahead for Business” literally to the doorstep of local companies in a practical and innovative bid to help small businesses achieve their commercial ambitions.
Plastered with eye-catching artwork created by The Communications Agency, the Ambition Bus has reached out to 1000s of potential new clients and been seen by millions of commuters. If you’d like to discover how TCA could help drive your business drive sales please call Adam Leigh on 020 7224 3456.
November 21st, 2011
The Communications Agency has been shortlisted for a 2011 Marketing Effectiveness Award from The Financial Services Forum for our “migration campaign” for RBS/Natwest.
The Awards are dedicated to recognising and rewarding proven success in the presentation and promotion of financial services and products. Introduced in 2002 to recognise marketing effectiveness in financial services, their purpose is to create a better understanding of the role and impact of marketing and prove, beyond doubt, that marketing can be effective.
The FSF awards are unusual in that size of budget doesn’t matter and creativity isn’t judged. All activities compete equally – a small direct mail pack has as much chance of winning as a multi execution TV campaign. It’s effectiveness that counts.
TCA’s campaign helped the bank to successfully reorganise higher value customers from lower value clients, thus ensuring all customers are better served based on their individual needs and preferences. The exercise has raised the profile and status of Private Banking Managers amongst their portfolio of customers and, by making these relationship more personal, customers now view them as a valuable source of support and advice. The campaign proved so successful that other divisions within RBS/Natwest are also applying the learning to their marketing activities.
Clare Wright, TCA group account director, said: “the financial services sector is highly regulated and developing stand-out ideas is increasingly tricky. With over 15 years experience in the sector we aim to provide clients with relevant campaigns that cut through the noise and help them achieve their commercial targets. We’ve got everything crossed for the Award results next week.”
If you would like to know more about TCA’s award-winning work in the financial sector please give Adam Leigh a call for a chat and credentials presentation
October 14th, 2011
British Airways has appointed The Communications Agency (TCA) to develop a major new partnership marketing programme.
The airline is seeking to create partnerships with important brands across the leisure and SME sectors. TCA will identify potential partners and develop tactical campaigns that support the airline’s marketing themes.
Katie Kiddle, UK&I Marketing Manager, at British Airways says: “We are aiming to join up with other brands to deliver real benefits to our mutual customers. There will be a range of opportunities to link with BA from route-specific activity to seasonal campaigns and location-based events. The programme will open exciting new doors for BA to work alongside new partners and share marketing opportunities.”
The Communication Agency’s founder and chairman, Robert Prevezer, comments: “Partnership marketing is a powerful tool with the potential to open up whole new markets and drive sales in a very focused way when done properly and professionally. TCA has over 20 years’ experience of setting up major promotions for blue-chip brands and will be using all the key comms channels, including digital, for BA.” TCA is celebrating its 25th anniversary this year. Prevezer adds: “We’re particularly delighted to be working with BA again who, coincidentally, was our first client when TCA opened for business in 1986.”
September 7th, 2011
Many adults recall life in their 20s as “the best days of my life”, but it’s certainly not a sentiment echoed by those in their mid-twenties today. Despite being twice as rich in real terms they are no happier than their parents were at the same age.
The results of TCA’s new survey of 25 year-olds provides a refreshing glimpse about the state-of-mind and views of the generation that will soon be shaping our changing world.
Read the rest of this entry »
June 15th, 2011
Universal Pictures has briefed us to work exclusively to develop pan-European Promotions for The Lorax, the new animated movie to be released in March 2012, based on the book by Dr Seuss. This is the first project to come from our joint venture in LA with A2 Group.
More to follow…
April 27th, 2011
LA office open for business. The Communications Agency has set up a joint venture with A2 Group in LA to offer a Global service to the Hollywood Studios. Together with our Affiliate offices in Moscow, Sydney, Delhi, Sao Paolo and Rio, The Communications Agency is now able to deliver Global Promotions to the major Hollywood Film Studios. More to follow…
April 16th, 2011
Melanie, the UK’s foremost Consumer Insights and Trends expert, has joined the Board of The Communications Agency.
March 22nd, 2011
Skype has hired The Communications Agency to develop partnerships on a Global basis and in the UK in order to promote its paid-for service from Skype users to non-Skype users.
Skype is software that enables the world’s conversations. Millions of individuals and businesses use Skype to make free video and voice calls, send instant messages and share files with other Skype users. Every day, people everywhere also use Skype to make low-cost calls to landlines and mobiles.
The Communications Agency has 25 years experience creating powerful and valuable partnerships for its clients. “We are very excited to be working with such a modern icon, in the form of Skype”, said Robert Prevezer, Executive Chairman, The Communications Agency.
