The Communications Agency (TCA) has recently been appointed by London Business School to handle the promotion of their full educational programme, following a competitive pitch organised by the AAR in January.

Covering online and offline communications including advertising throughout 2012, TCA are responsible for creatively executing the new brand story and voice. Both prospective students and corporate buyers will be targeted to engage and lead them to enrol in a London Business School programme. Over the next few months, the campaign will be deployed through the website, the full suite of literature and collateral, and all acquisition and fundraising communications.

Adam Leigh, Chief Executive at TCA, says: “We’re delighted to be working closely with London Business School to bring to life their new brand message across such a wide array of educational programmes – they are a global brand leader requiring innovative and creatively distinctive support”. John Williams, Head of CRM Planning at London Business School echoed the collaboration stating: ‘’We were impressed with the breadth of TCA’s creative and strategic thinking and can’t wait to get started on working together.’’

The Communications Agency was founded in 1986 by its Executive Chairman Robert Prevezer and its principal clients include RBS/NatWest, American Express, Argos, British Airways, Universal Studios.

For further campaign info please contact TCA:  Adam Leigh, CEO, on 020 7224 3456 or email adam.leigh@tcalondon. For further press details about London Business School and their educational programme, please contact: Katherine Lakeland, Press Officer, on 020 7000 7112 or klakeland@london.edu

Royal Museums Greenwich and The Cutty Sark Trust have jointly appointed The Communications Agency (TCA) to handle marketing activity for two major events in 2012, following a competitive pitch organised by the AAR in December.

TCA will promote the re-opening of Cutty Sark, closed since 2006, plus a new landmark exhibition – Royal River: Power, Pageantry and the Thames, guest-curated by historian David Starkey at The National Maritime Museum, and timed to coincide with the river pageant in June, celebrating Her Majesty The Queen’s Diamond Jubilee.

Adam Leigh, Chief Executive at TCA, says: “We’re delighted to be supporting such major London destinations, particularly against the backdrop of the Jubilee and the London 2012 Olympic and Paralympic Games.”

The creative campaign, including advertising, CRM and digital marketing, will be rolled out from February and target the home and international tourist markets. Chris Styles, Director of Communications for Royal Museums Greenwich, adds: “We were impressed by TCA’s passion and their commitment to delivering an integrated solution that will engage our visitors and drive results.”

The Communications Agency was founded in 1986 by its Executive Chairman Robert Prevezer and its principal clients include RBS/NatWest, American Express, Argos, British Airways, Universal Studios.

For further campaign info please call TCA:  Adam Leigh on 020 7224 3456 or email adam.leigh@tcalondon. For further press details about Royal River exhibition or Cutty Sark please contact:  Sheryl Twigg or Jenny Orton, Royal Museums Greenwich Press Office. Tel: 020 8312 6732/6790 or email press@nmm.ac.uk

Robert Prevezer was asked by the Marketing Society Forum for his opinion on whether cosmetic surgery companies have the right to use standard marketing techniques/tools, such as two-for-ones and Christmas vouchers.

“Maybe”

Assuming that the cosmetic surgery companies are appropriately registered and  regulated, they should be allowed to use conventional marketing techniques to drive business – within reason.

Advertising their services and using whichever communication channels are relevant to reach their target audience and encourage purchase seems perfectly acceptable.

How far they should be allowed to incentivise business is another question.

As with any other type of medical procedure, it would seem to be unethical (if not  irresponsible) to actively incentivise people to receive treatment. How a ‘two-for-one’ offer can work, one can only imagine!

TCA’s Head of Digital Derek Morgans features in Digital Trends Report and predictions for 2012. He is quoted as saying;

“Online advertising, TV advertising – it’s hard to define these channels using terms like this anymore. I’ve always been a firm believer that the content we choose to consume is what’s important, not the platform we consume it through. After years of ‘channels’ competing to deliver TVC impressions it looks as if 2012 will finally be the year that video advertising, delivered either via the telephony system, broadcast transmissions, satellite or fibre optics will co-exist and compliment each other. Stats released by the annual “Video State of the Industry Survey” in America highlight that advertisers will spend 47% more YOY on Internet-delivered video content; in many cases the very same content they have been buying against on TV for years.

It also comes as no surprise that budgets to fund this shift are coming from print and online display, rather than from TV budgets, contrary to what many industry figures forecasted might happen. Video advertising has a strong and healthy future – the brands and media agencies that evolve their buying models the fastest will be in the strongest position to take advantage of this. Next year will be the year we embrace content and accept that technology simply provides a way to generate a viewing audience. It’s only taken seven years!”

Read all the expert’s views at: Fourth Source http://t.co/4abmeYHW

If you’d like to discover how TCA’s experts can support your business in 2012 call Adam Leigh on 020 7224 3456.

All aboard! A striking white double-decker bus has been criss-crossing the UK for the last three months (Sept-Nov) providing free business advice to entrepreneurs and SME business owners.  The 16-city tour culminates today in London at the Wandsworth Young Enterprise Centre.

Natwest’s Ambition Bus delivered the bank’s promise “Ahead for Business” literally to the doorstep of local companies in a practical and innovative bid to help small businesses achieve their commercial ambitions.

Plastered with eye-catching artwork created by The Communications Agency, the Ambition Bus has reached out to 1000s of potential new clients and been seen by millions of commuters.  If you’d like to discover how TCA could help drive your business drive sales please call Adam Leigh on 020 7224 3456.

The Communications Agency has been shortlisted for a 2011 Marketing Effectiveness Award from The Financial Services Forum for our “migration campaign” for RBS/Natwest.

The Awards are dedicated to recognising and rewarding proven success in the presentation and promotion of financial services and products. Introduced in 2002 to recognise marketing effectiveness in financial services, their purpose is to create a better understanding of the role and impact of marketing and prove, beyond doubt, that marketing can be effective.

The FSF awards are unusual in that size of budget doesn’t matter and creativity isn’t judged.  All activities compete equally – a small direct mail pack has as much chance of winning as a multi execution TV campaign.  It’s effectiveness that counts.

TCA’s campaign helped the bank to successfully reorganise higher value customers from lower value clients, thus ensuring all customers are better served based on their individual needs and preferences.  The exercise has raised the profile and status of Private Banking Managers amongst their portfolio of customers and, by making these relationship more personal, customers now view them as a valuable source of support and advice.  The campaign proved so successful that other divisions within RBS/Natwest are also applying the learning to their marketing activities.

Clare Wright, TCA group account director, said: “the financial services sector is highly regulated and developing stand-out ideas is increasingly tricky.  With over 15 years experience in the sector we aim to provide clients with relevant campaigns that cut through the noise and help them achieve their commercial targets. We’ve got everything crossed for the Award results next week.”

If you would like to know more about TCA’s award-winning work in the financial sector please give Adam Leigh a call for a chat and credentials presentation

British Airways has appointed The Communications Agency (TCA) to develop a major new partnership marketing programme.

The airline is seeking to create partnerships with important brands across the leisure and SME sectors. TCA will identify potential partners and develop tactical campaigns that support the airline’s marketing themes.

Katie Kiddle, UK&I Marketing Manager, at British Airways says: “We are aiming to join up with other brands to deliver real benefits to our mutual customers.  There will be a range of opportunities to link with BA from route-specific activity to seasonal campaigns and location-based events. The programme will open exciting new doors for BA to work alongside new partners and share marketing opportunities.”

The Communication Agency’s founder and chairman, Robert Prevezer, comments: “Partnership marketing is a powerful tool with the potential to open up whole new markets and drive sales in a very focused way when done properly and professionally.  TCA has over 20 years’ experience of setting up major promotions for blue-chip brands and will be using all the key comms channels, including digital, for BA.”  TCA is celebrating its 25^th anniversary this year.  Prevezer adds: “We’re particularly delighted to be working with BA again who, coincidentally, was our first client when TCA opened for business in 1986.”