We have launched a campaign for NatWest, aimed at the UK business community. The advertising features a specially commissioned independent Cash Flow Report from the Economist. The integrated campaign is designed to offer businesses access to the support and advice they need to deal with the current financial climate more effectively. The campaign features ads in the national press and specialised media, backed up by online banners and DM, all driving consumers to a microsite where they can find the information they need.
- Recruitment
- Play the agency truth game.
If you’ve ever thought that some of the things you hear from agencies exaggerate the facts a little or even stretch the truth.