If you’ve ever thought that some of the things you hear from agencies exaggerate the facts a little or even stretch the truth.
Understanding shifting spending habits can help businesses through difficult times, a new report finds
The Communications Agency (TCA), an independent marketing company, has used original research to uncover the changing attitude of consumers in the recession. The report, ‘The Crisis of 2008: Impacts on Consumers in 2009 and Beyond’, found that although individuals are worried about the economy, there are positives.
More than half of Brits are pleased that a recession and its accompanying financial restraints means there is less pressure to go out. Aided by marketers pushing a stay-at-home culture to sell their products, 85% are spending their leisure time with friends and family, according to research from The Communications Agency (TCA).
We have seen leisure intensification over recent years and leisure has become central to who we are and how we live our lives.
In March 2009 we completed the second stage of our research into the impact of the recession on the UK consumer. This stage of “The upside of down” looked at how the current climate was impacting consumers’ leisure time.