We have seen leisure intensification over recent years and leisure has become central to who we are and how we live our lives.
Our research identified six top leisure trends:
- Leisure trend 1 – Sharing strengthens meaning
85% say that spending time with friends and family is the most important thing to do in their leisure time - Leisure trend 2 – Feet up fun as antidote to everyday stress
Relaxation vital for 70% - Leisure trend 3 – Escape to hedonism
45% just want to have fun!
43% I am not prepared to sacrifice fun and entertainment just because times are hard - Leisure trend 4 – Building intellectual capital
Nearly 40% value learning - Leisure trend 5 – Active well-being
38% value being fit and healthy - Leisure trend 6 – Expressing the ‘inner creative’
20% want to be creative in their spare time
Understanding how the recession has changed consumers gives companies a real opportunity to be more relevant than ever. If you would like us to come in and talk to you about how you can make the most of the upside of the downturn please click here or call Adam Leigh or Peter Batchelor on 020 7224 3456.