Our new restaurant reservation website for American Express is now live in both a mobile and a standard internet format. The site utilises toptable functionality to allow American Express Cardmembers to find and book restaurants that accept the American Express Card.  The site launches with fully integrated support from press, web banners, emails, DM, billing stuffers, text messages and PR.

The latest in our specially commissioned series of research reports examines six trends shaping the ‘age landscape’ in the UK . It reports on how the landscape has changed and is changing.

On how older people are living younger, younger people are working harder and age is becoming less of a differentiator. On the importance of the family and how economic factors are changing this. And how these trends are affecting attitudes to brands.

To find out more about this research email us at information@tcalondon.co.uk

It is our first project for Bupa and, hopefully, the start of many more!…

The Economist has appointed us to create direct marketing to drive subscriptions and sales in the UK and to support the brand. The global current affairs newspaper with a worldwide circulation of over 1.4 million in print and online, has tasked us with the development of direct marketing, co-ordinating direct mail, inserts, leaflets and online activity.

View the full article (PDF)

After a 7 agency pitch, we are delighted to have been appointed by Fiat to create an integrated campaign to support the launch of the New Doblo. The campaign will include DM, On-Line, POS, Literature, Partnerships and Experiential.

More news to follow!…

We got exactly what we wanted for Christmas when Esporta Health Clubs appointed us. Our integrated campaign designed to promote the brand and to recruit new members is now up and running. See the work

View the full article

We are delighted to announce that Melanie Howard has agreed to join The Communications Agency as Director of Insights.

Providing clients with accurate insights into Consumer behaviour, thoughts and attitudes is essential in today’s ever-changing world. Understanding how ‘always on’ communications, the economy and convergent technologies are affecting how consumers relate to Brands is never more important.

Melanie has worked with us for over 20 years and we are delighted to now finally formalise the relationship!

Melanie is a regular broadcaster and advises Global corporations and business leaders. We look forward to bringing Melanie’s wealth of experience to add value to our clients’ business.

Understanding shifting spending habits can help businesses through difficult times, a new report finds

The Communications Agency (TCA), an independent marketing company, has used original research to uncover the changing attitude of consumers in the recession. The report, ‘The Crisis of 2008: Impacts on Consumers in 2009 and Beyond’, found that although individuals are worried about the economy, there are positives.

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More than half of Brits are pleased that a recession and its accompanying financial restraints means there is less pressure to go out. Aided by marketers pushing a stay-at-home culture to sell their products, 85% are spending their leisure time with friends and family, according to research from The Communications Agency (TCA).

Click here to read the full article (pdf 76k).

We have seen leisure intensification over recent years and leisure has become central to who we are and how we live our lives.

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