Universal Pictures has briefed us to work exclusively to develop pan-European Promotions for The Lorax, the new animated movie to be released in March 2012, based on the book by Dr Seuss. This is the first project to come from our joint venture in LA with A2 Group.
More to follow…
LA office open for business. The Communications Agency has set up a joint venture with A2 Group in LA to offer a Global service to the Hollywood Studios. Together with our Affiliate offices in Moscow, Sydney, Delhi, Sao Paolo and Rio, The Communications Agency is now able to deliver Global Promotions to the major Hollywood Film Studios. More to follow…
Melanie, the UK’s foremost Consumer Insights and Trends expert, has joined the Board of The Communications Agency.
Skype has hired The Communications Agency to develop partnerships on a Global basis and in the UK in order to promote its paid-for service from Skype users to non-Skype users.
Skype is software that enables the world’s conversations. Millions of individuals and businesses use Skype to make free video and voice calls, send instant messages and share files with other Skype users. Every day, people everywhere also use Skype to make low-cost calls to landlines and mobiles.
The Communications Agency has 25 years experience creating powerful and valuable partnerships for its clients. “We are very excited to be working with such a modern icon, in the form of Skype”, said Robert Prevezer, Executive Chairman, The Communications Agency.
James joins us having been Head of Planning at Iris and previously at AMV and Craik Jones.
Roger Alexander, the former Chairman of Lewis Silkin, has joined The Communications Agency as a Non-Executive Director. His role will be to help Executive Chairman Robert Prevezer and CEO Adam Leigh develop and grow the Agency.
Roger Alexander is probably the most renowned and respected lawyer in the world of Advertising. He has worked with leading agencies from infancy, including AMV BBDO, DLKW, Mother, St Luke’s, as well as working with most of the major networks.
Campaign’s 2010 A List, described him as “the UK’s pre-eminent advertising lawyer. A mixture of charm and tenacity, he has a wealth of knowledge about the sector. Small wonder that it’s always been the trickiest cases that have always commanded his attention and that he should remain heavily involved in deal-making and representing high powered industry executives.”
Roger retired as Chairman at Lewis Silkin at the end of June 2010. He is non-executive Chairman of Walker Books, and a non exec for Central School of Speech & Drama.
The Communications Agency was founded in 1986 by its Executive Chairman Robert Prevezer and its principal clients include RBS/NatWest, Warner Bros, American Express, Argos, Fiat, The Economist and William Grant. The agency’s “Give a few Bob” campaign for Prostate Cancer which brought the comedian Bob Monkhouse back to life, recently won 27 awards globally.
Robert Prevezer, Executive Chairman of the Agency, commented: “We are delighted that someone of Roger’s stature and reputation is joining our Board. Roger combines wisdom, insight and a wealth of experience with a real understanding of what is required to make an Agency successful.”
Roger Alexander commented, “I have known Robert and Adam for many years and look forward to working with them and helping them in the next stage of The Communications Agency’s development. My role now will be as a non executive director rather than an external adviser and that is very different.”
For further details contact Robert Prevezer/Adam Leigh – 0207 224 3456.
The Communications Agency has been appointed by First Drinks to develop and implement new Digital and CRM activity for the The Balvenie Single Malt Whisky, after a competitive pitch.
TCA will initially be tasked with driving registration and loyalty to Warehouse 24, the brand’s global member’s area, using digital and offline communications.
The Balvenie is one of the world’s leading single malt whiskies. It is distilled by William Grant & Sons and is distributed by its wholly owned subsidiary First Drinks. First Drinks distributes a portfolio of brands which includes Glenfiddich, Grant’s, Hendrick’s Gin, Sailor Jerry, Tullamore Dew and Monkey Shoulder.,Rémy Martin, Russian Standard, Disaronno, Charles Heidsieck, Piper Heidsieck, Three Barrels, Cointreau, St- Rémy, Benedictine, De Kuyper, Taboo, Warninks, Passoã, Mateus Rosé, Mount Gay Rum, OVD, Wood’s 100, Carolans cream liqueur and Irish Mist whiskey liqueur
The Communications Agency was founded in 1986 by its Executive Chairman Robert Prevezer and its principal clients include RBS/NatWest, The Walt Disney Company, American Express, Argos, Fiat and The Economist. The agency’s “Give a few Bob” campaign for The Prostate Cancer Research Foundation which brought the comedian Bob Monkhouse back to life, recently won 27 awards globally.
Adam Leigh, CEO of The Communications Agency, commented: “We are thrilled to be working with a brand with as much character and personality The Balvenie. We think that we will be able to produce some outstanding work”.
Una McCollough, Marketing Director of First Drinks commented: “We are really looking forward to working with The Communications Agency and have been very impressed by their Digital thinking.”
The award winning integrated agency, The Communications Agency, has appointed Derek Morgans to the role of Head of Digital.
Morgans joins TCA from Manning Gottlieb OMD, where he was a Digital Director. Prior to this he worked at Carat Digital UK. He has worked on a broad range of clients including John Lewis, Waitrose, Skype, Disney and Diageo.
The Communications Agency was founded in 1986 by its Executive Chairman Robert Prevezer and its principal clients include RBS/NatWest, The Walt Disney Company, American Express, Argos, Fiat and The Economist. The Agency’s “Give a few Bob” campaign for The Prostate Cancer Research Foundation which brought the comedian Bob Monkhouse back to life, recently won 27 awards globally.
Adam Leigh CEO of The Communications Agency commented: “We have been searching for the right person to fill this role and we feel incredibly lucky to have found Derek. He combines a forensic knowledge of the digital world with a strategic sensitivity which will allow for the integration of great thinking into our creative delivery. “
Derek Morgans commented:” I have been incredibly impressed by the ambition at The Communications Agency to deliver great digital solutions for their clients. The agency has an unbelievable client list and I can’t wait to be able to make a real difference”
For further information contact:
Adam Leigh
CEO
The Communications Agency
0207 224 3456
adam.leigh@tcalondon.come
Our new restaurant reservation website for American Express is now live in both a mobile and a standard internet format. The site utilises toptable functionality to allow American Express Cardmembers to find and book restaurants that accept the American Express Card. The site launches with fully integrated support from press, web banners, emails, DM, billing stuffers, text messages and PR.
The latest in our specially commissioned series of research reports examines six trends shaping the ‘age landscape’ in the UK . It reports on how the landscape has changed and is changing.
On how older people are living younger, younger people are working harder and age is becoming less of a differentiator. On the importance of the family and how economic factors are changing this. And how these trends are affecting attitudes to brands.
To find out more about this research email us at information@tcalondon.co.uk