The British Airways American Express Corporate Card Launch : Details

The British Airways American Express Corporate Card Launch : Back

We launched the co-branded British Airways American Express Corporate Card in 2005 with a fully-integrated campaign. Since then we have run an acquisition campign for both the American Express and British Airways customer base, testing a variety of incentives and delivering a measurable ROI. We have also run a series of spend-stimulation retention programmes, using Digital and Direct Media.