Argos Catalogue Challenge : Details

Argos Catalogue Challenge : Back

We were briefed to promote the 2009 summer catalogue in order to drive up-take, immediately after launch. We developed a competition which relied on answering a simple question about the catalogue in order to win a cash prize. We also negotiated a series of unique partner promotions, which we bundled together as an unique Argos summer “Leisure Pass” which was available to everyone who answered the quiz successfully.