Argos ‘Toy Tester’ Promotion : Back
Argos briefed us to devise a promotion positioning them as the number one toy retailer in the key pre-Christmas period. We developed the ‘Argos Toy Tester’ competition, using an in-store/online mechanic through which, by telling Argos about their favourite toy, children could become official Argos Toy Testers and stand a chance of winning a free toy each month for one year. Alongside this, we devised events in 15 shopping centre locations over October half term, where kids could see and ‘test’ the toys for themselves, as well as entering the competition. Visitors also received money-off vouchers encouraging them to shop at Argos the same day.
Argos ‘Toy Tester’ Promotion : Back
Argos briefed us to devise a promotion positioning them as the number one toy retailer in the key pre-Christmas period. We developed the ‘Argos Toy Tester’ competition, using an in-store/online mechanic through which, by telling Argos about their favourite toy, children could become official Argos Toy Testers and stand a chance of winning a free toy each month for one year. Alongside this, we devised events in 15 shopping centre locations over October half term, where kids could see and ‘test’ the toys for themselves, as well as entering the competition. Visitors also received money-off vouchers encouraging them to shop at Argos the same day.