The Walt Disney Company - Toy Story 3 : Back
The biggest film of 2010 needed a massive brand partner, which we found in the form of the biggest cereal in the UK, Weetabix. Offering the chance to win a family holiday to Infinity and Beyond, our campaign ran across 18 million packs of Weetabix and was supported with a 30” TV ad, online ads and POS in 500 retailers.
