Early Learning Centre launch in Mothercare : Details

Early Learning Centre launch in Mothercare : Back

Mothercare Group acquired Early Learning Centre (ELC) in June 2007. As part of the merger, Mothercare integrated ELC concessions/inserts into its stores, and our objective was to communicate this integration to consumers. We developed a campaign that used Early Learning Centre toys to tie in to the "we're moving home" messaging, and incorporated both Mothercare and Early Learning Centre branding to strengthen the message. The campaign launched across stores, DM and radio and used money-off vouchers and party invites to drive footfall.