NatWest / RBS - Ahead for Business Campaign : Details
NatWest / RBS - Ahead for Business Campaign : Back
When the Business & Commercial division of NatWest and RBS wanted to establish a new brand identity we developed a vibrant and engaging look and feel to bring this exciting new positioning to life. The launch campaign used customer focussed montages to show how the bank helps businesses' achieve their ambitions and get ahead. Our campaign launched with a full coverwrap on the Metro and included innovative press formats - national and regional taxis, high profile outdoor placements, literature and in branch collateral.
