The Economist - iPhone & iPad App Launch : Details

The Economist - iPhone & iPad App Launch : Back

TCA were responsible for the launch the iPhone and iPad app for The Economist within the UK market to both subscribers and non-subscribers.

Digital planning identified media that could specifically target iPad and iPhone users, ensuring minimum wastage. Strategically, we implemented a creative testing matrix that detected the most effective and efficient method of promoting the free and paid elements of the app. Ultimately, the app was downloaded over 250,000 times, over three times the original target.