Pirates of the Caribbean: At World's End and BAA Partnership : Back
Our promotion with BAA involved 6 of the UK's major airports. The activity consisted of a Free Prize Draw designed to drive footfall into BAA stores, while pirate-themed International Departure Lounges and the opportunity to download content to mobile phones built anticipation for the film. The resultant media exposure alone was valued at several million pounds and resulted in BAA's most successful promotion.
Pirates of the Caribbean: At World's End and BAA Partnership : Details
Pirates of the Caribbean: At World's End and BAA Partnership : Back
Our promotion with BAA involved 6 of the UK's major airports. The activity consisted of a Free Prize Draw designed to drive footfall into BAA stores, while pirate-themed International Departure Lounges and the opportunity to download content to mobile phones built anticipation for the film. The resultant media exposure alone was valued at several million pounds and resulted in BAA's most successful promotion.